CHO ( Chief Hustler in Office) of Hustler's Kung Fu
About the Instructor
If you are here you want to make more money and improve your life. I get it and I understand you.
I use to be you!
A working stiff that never had enough money to make ends meet. This was 20 years ago. The information in these courses is the " exact" training, mindset and tactics I use to escape Broke Dick Danny Status.
With over 19 of years sales, marketing, business foundation and sales process training I have the information and the training to move your business from where it is today to something you will be very proud of in your life!
I have created well over 2700 videos for Youtube and authored 28 books and many courses about the subjects of entrepreneurship, mindset and online marketing.
Going from an employee mindset to one of BOSS responsibility is a trip many never make. The content of the course is simple. However, I want you to consider the power of setting goals.
Let me break it down for you.
Setting Life Goals
I know the power of goal setting. Setting goals is a weekly part of my life. My process for making it happen is: create a goal, plan execution, and then go for it. More often than not, you come in a little bit under the goal, or you go over the goal. Sure, there are cases where this did not apply, and the goals were made with reality as a guide.
There was a study done years ago where a group of graduates were asked if they had goals for their life. Many did, but only a handful had those goals written down with a plan of execution. I believe this was done in the 50s or 60s, and at the end of 20 or 30 years the ones that had goals written down had a net worth that was 100 times greater than the rest of the class.
You see this in today’s world. Most of the world’s wealth is in the hands of a tiny percentage of the planet's population. Why is this?
Conspiracy theorists would have you believe that there is this mad plot to take over the world. To a degree it is true, but not for the reasons that you may think. Individuals that are capable of conceiving plans, creating a process of implementation and execution do better in life than individuals that don’t. Hate me if you want, but it is true.
To craft a life of design and intent, you must set goals for your life. The simple act of writing down a goal and not even coming up with an action plan raises the chances of that goal happening 1000%. Just writing them down! Writing down your goals creates a state of mind that I call intention. You cannot craft goals without thinking about them. When you think about them, you activate that powerful part of your subconscious mind into action. Every goal that I have written down over the years has come to pass. To accelerate the success process you must have an implementation or activity plan plus a deadline.
To use a case in point, I wanted to be a writer since 1997. I tried in 1997. I tried in 2000, and I executed in 2009. The difference between the first two attempts of becoming a writer and when it finally happened in 2009, was that those first two attempts were based on desire with no real plan of action. The third attempt I had a written plan with metric goals and a deadline. My deadline was two years. My metric was $50,000 per year. It took me 14 months to do it. The take-away from this should be to write down your goals and to write down very big goals!
That was my take-away. Many of my goals were mundane or on the high side of being pedestrian. The goals that you create for yourself are predicated on your present position in life. Only by moving your position in life ahead and resetting your goals, will you see grand and rapid progress in the attainment of your goals. That was my story. I was so mentally, physically and spiritually poor; my goals were to align myself with what many people take for granted as a normal life.
Fortunately for me, I knew once goals were reached it was time to set new goals. Last week I wrote a book. I took a day and a half off and began writing a new. It was this book, in fact.
You cannot become complacent with your goals. You must continue to stretch yourself, to push and build. This is what creates high self-esteem and a very strong level of personal confidence. Achievement and success through your own efforts is what creates a person of high intrinsic net worth.
This means you appreciate and respect yourself, which is very important. When you develop this internal energy, it is something that radiates out of your skin. Having positive physical energy is conducive to drawing like-minded people into your life. If you have a group of low-performing, unhappy and miserable friends, typically you are the same on the inside. We tend to become absorbed in the physical aspects of a person and the trappings of success with little regard to the core character of that person.
When you set personal goals for your life, you must take into account how you want your life to be. The mistake people make is to believe that financial success is all you need. This erroneous thinking is one of the biggest reasons for personal failure. Being wealthy is not an immunization against spiritual poverty. The universal laws of success do not care about the morals or lack of morals that you have.
This is the reason that many people we deem as successful because of their fame, financial status and celebrity are doing drugs, becoming alcoholics and acting paranoid. Someone as outrageously talented as Kurt Cobain ended up overdosing. His musical life was outstanding while which his personal life was an absolute wreck.
If you look at many famous people that seem to be very stable, they have a very rich and wonderful framework of individuals that are not in the business. If you do the research, you'll see that actors and famous athletes that marry people who are not in that business frequently have more enduring marriages.
Set your goals with care, see your life 5 years ahead, 10 years ahead, 20 years ahead, and 30 years ahead. If you want to scare yourself and reach a higher level of thought, see your life to the very end and write out what you want on your tombstone. I do believe we may reach a point where people have virtual tombstones as more people are opting for cremation.
This introspection will make you think about things that you normally do not ponder, essentially elevating your thought process. Some of this may be uncomfortable. Some of it may make you weak. Some of it might even make you cry. Such is the task of thinking and analyzing who you are and what you want out of this grand thing we call life.
How I Set Goals
The process I am about to give you is relatively new in my life. Over the last five years, I always set goals, but not in this manner. The first thing that I do now is create lifestyle goals. Then I create financial vehicles to propel me to that destination.
The lifestyle I want is all about controlling my time. For me, that means maintaining a high degree of freedom. If I am pondering something or I think I may want to do something, I consider how it will affect my freedom. If it interferes with my mandate of freedom. I do not pursue that goal, regardless of how delicious it may taste.
My love of freedom is one of the reasons that I refused to talk to reality television producers at the three-year mark of my Youtube career. In the beginning, when I had the first pitch for the storage auction show, I was all for being on television. As I begin to learn the industry, I realized there were large conflicts between doing that, personal morals and the issue of freedom. When you sign the reality television show contract, there are many hooks and handcuffs in that contract. For someone without anything else going on, the opportunity and the money looked amazing.
If you have your life goals together and your personal charter outlined, you have the perspective and the tools to make better decisions for your life. If you do not have any of these criteria established after careful consideration, you could make a bad decision that looks great for your life on the surface. However, you'll find when you get into it, you are miserable.
Why Lifestyle Goals Are More Important
I have this principle that I call the "Big Life" that is the biggest life that you can craft in your mind. There are no limitations and that life is derived from core needs and wants. Early in my life, I learned that I did not play well with others. I was more comfortable and successful working on my own, a theme that replayed itself over and over in my life. In creating my Big Life, I knew there had to be a high level of freedom and control over my work and the people that I worked with on projects.
Your Big Life is going to be radically different from my Big Life, because you are different. Your orientation in life, the things that move you, the things that make you smile are all different. The parallel path between you and me is that the lifestyle goals must come first. The process for creating those goals heavily relies on introspection and doing the work to get to know you. As mentioned earlier in this book , there are things that you will absolutely love in life that you do not know about yet because you have not had that experience.
Creating lifestyle goals is more important than creating financial goals. Money does make the world go around, however; you get to pick your own world. One of the reasons that we are patently fascinated with extremely rich people, is that they frequently create their own retreats and wonderful personal paradises. The money gives them the options to create such things and the time to enjoy those places.
We are more impressed with their freedom of choice and control of time than their money. Money is a tool, and is only as good as the skill level of its user. Money is not power. Money is not freedom. Knowing how to invest money is what yields such wonderful joy and satisfaction in your life.
Creating a financial goal before creating a lifestyle goal is not always problematic at first; however, at some point it does usually create problems. One example of this type of problem is the guy who becomes an executive of a large company. He earns the money to take care of his family in a grand fashion, but because of his position he’s never home. This is a very common issue for many successful people that work for a company and do not control their time. If they did, they would not be on the road as much as they are. I turned down a sales position that clearly stated 75% travel in the job description. That was highly unappealing to me.
Do you want to live by the beach?
Do you want to spend as much time as possible with your children?
The answer to these questions will drive your financial goals. In the case of being home with the children, you may make more money, work less and place a premium on time with your family. I know the question that is burning in your mind is how can you do this exactly?
Typically, if you're not paid well and work several jobs or work certain types of jobs, the only time that you are going to spend with your kids is a few hours in the evening and on the weekend. Unfortunately, this is the life of most people.
In creating a lifestyle goal of spending more time with your family, you have to create a value base proposition. The average income in the USA per person is $28,000 per year. When you see that number of annual household income of roughly $50,000 per year, there is a subtle Jedi mind trick to that number. The truth of it is, that number represents annual household income with combined incomes of sometimes two, three or four people!
The reason that so many people make such a low income is they are trading time for dollars. No one teaches the public at large that you make more money when you offer value than time. Going back to the example of spending more time with family, if you create an income stream that is value based versus time based, you can work less and make more. By designing your lifestyle first, you have a compass to influence your income generating methods.
The only travel that I like is for vacation. I am not big on business travel. I never was a fan. That's why I created a way to generate income working from home.
I hate traffic. I am rarely in it. For many years, I was on the treadmill of getting up, going to work and coming back home in traffic. It mentally wore me out. I would go to bed each night only to wake up and repeat the cycle. Only after listening to Earl Nightingales, Lead the Field audio course did I recognize and learn I had a choice in the matter.
So do you!
Setting Financial Goals
People love drafting those financial goals. Speaking of money is awesome if you have money and can be downright depressing if you are broke. You should seek a middle ground where you view money as the objective and useful tool that it is.
What are your financial goals?
I’m going to make a few assumptions here. You want to buy a house, have a car, save money for retirement and college for your children if you have any. How far off or how close is that to your financial goals?
If you are nodding your head yes, then you are one of millions living in this way in the United States. Let’s break apart why those are your financial goals?
Who told you to make those your financial goals?
When you start to think about it, your goals are often fueled by nothing more than social expectations, without regard for your personal desires. You may not even want those things!
You may want to travel to a different country and spend a year soaking up the culture. If you do not have these pedestrian goals, you are sometimes thought of as weird or perhaps even lazy. These cultural norms are so strongly ingrained that even when they make no sense, people continue to do them.
I will give you an example of how critical thinking will give you those things, but not kill you. You are a guy and you met this wonderful girl. She was so wonderful, you married her. Your name is Jack, and her name is Jill. Instead of having a big bodacious wedding, you and Jill get married utilizing the services of the justice of the peace saving yourself $15,000 to $100,000.
You and Jill are an awesome partnership. You drafted an agreement to use all of that money that you saved by not having a wedding, to pay off your student loans. You get a one-bedroom apartment. You drive old cars that are paid off and within 3 to 5 years you have no personal debt.
You and your wonderful wife Jill sit-down and create new goals of paying cash for a house and preparing for a family. Since you live within your means, and you live on one income while you have two. You and Jill are banking $20,000-$50,000 per year.
While saving your money, you are always on the lookout for good deals on property. After two years of saving you come home, and you tell Jill that you saw this wonderful duplex. Jill is not so hot on the idea of living in a duplex. Neither are you.
You decide to buy the duplex and stay in the apartment creating another source of income. The next day you go out and make a low offer on the duplex, getting it at a bargain price. You are a cash buyer. Within weeks, you have not one, but two rent paying tenants. You have also accomplished something else; you now have something that’s called an asset. For the next few years, you repeat this process.
You have been married to Jill for 10 years. You come home and go to the bedroom, and there are some baby shoes on the bed. Jill is sitting on the bed smiling. You are overjoyed at the new addition to the family. At this point, you and Jill decide to leave the apartment.
You have five rental properties that are completely paid off and produce monthly income. You have $500,000 cash in the bank. In short order, you and Jill go shopping for a lovely home in a very nice neighborhood with lots of trees, manicured lawns and very nice neighbors who also have small children.
After the baby is born, Jill does not go back to work. She does not have to because the income from the five properties easily replaces her income. You and Jill do not have any debt. You paid cash for the house that you are living in, and you will continue to use the money from rental properties to buy new properties every year or every other year.
Jill is pregnant again, and everyone is happy. The family is coming along nicely. By the time your children are of college age, the rental income will pay for the college tuition regardless of inflation. Your rental income goes up year after year. Once they are out of college, the rental income will fund your retirement.
Now you have a multi-million dollar net worth and six-figures a month of positive cash flow coming in. You reached a level of fiscal freedom within 5 years of marriage that takes most people 20-30 years to reach, if they ever become that solvent and not bogged down by debt. Your kids never went to daycare, and you and the family have taken many month long vacations.
By doing things in a different manner than everyone else, you will yield results that everyone else does not yield. Sometimes being different is far better than being smart.
Living In A World of Disruption
Traditional retirement is becoming something that is out of the reach of many Americans. You can do the right thing, put your money in a 401(k), save additional money in a Roth IRA and still come up short for your retirement. There are two things at work here, disruption and the declining value of the American dollar. By the time, you reach retirement age, who knows how much value the dollar will lose. So the money that you save today, will be less valuable in the future.
How do you get around this conundrum?
By setting up a perpetual business, this is something you can do even if you have a job. I highly recommend starting one today. In this section about setting financial goals, you are not going to get any of the traditional recommendations for creating financial security. As we speak, those methods of attaining wealth by investing in the stock market, buying bonds and other financial instruments are in a state of flux.
There will be some good years; there will be some bad years. I am not saying that you cannot make a tremendous amount of money in the stock market. What I am saying is, it's very risky. Because the stock market that we know of today will be fundamentally different in the future. There will be another recession and the stock market’s going to crash again. This will be highly disconcerting if you are at that point where you’re trying to retire and your portfolio has lost 20% to 50% or, maybe even, 90% of its value. Do you want to experience what happened to several investors between 2006 and early 2012?
By creating a business that serves people and perpetually generates cash, you create a hedge against declining investment portfolios. If you’re 75 years old and you own a company that has a net profit of $60,000 per year, your retirement is going to be amazing. Now let's change up the game a little bit. Say you are 55, and you have a company that requires you to work 80 hours a month and that income is $350,000 per year. You are for all practical purposes 50% retired. You have the time and the income to do whatever you want.
The beautiful part of this plan, by creating a business you give your kids two things. They learn true lessons in life and how the world works. The experience will be a tremendous advantage in their financial lives. Now, do you see why so must create life goals first? Take the Jack and Jill example, they knew that they wanted to kill their student loan debt before they started their family. By employing a tactic of creating residual income and creating wealth, they put themselves in a position where their children would receive the full attention of a parent versus daycare. This is not an indictment against daycare; this is making a case of creating a life of intent and design.
Jack and Jill are a real couple that I met many years ago when I worked in the lab at Fort McPherson. They were retired, and neither one of them earned more than $22,000 per year at the peak of their careers from their jobs. By being married and living on one income and using the other income to invest in properties, they created a seven figure net worth. They sent their kids to college and paid for their educations. When I met Jack, he said they still owned all of the properties that they had bought many years ago.
It is not how much money you make that will set up your financial future. It is the choices that you make with the money that comes into your life that will craft your future of ease and prosperity or one of financial damnation.
The best way to set your financial goals is to be brave and honest with yourself. When you get to the point that you've achieved the lifestyle and financial level that you wish to achieve, I can assure you the level of happiness that you will experience will be on a supreme level. You can do this, it is within your power. It does not matter if you are 20 years old or 50 years old.
By creating businesses that generate perpetual income and do not require a significant amount of your time to maintain, you put yourself on the road to financial freedom and what happens with the stock market is not a concern of yours. The richest people in the world all own tangible assets. That is why when the stock market goes up and goes down, these high net worth individuals continue on with their lives. If you are a person that owns a lot of stock and you have no tangible assets, you may find yourself in a position of being broke. Some of the best and brightest companies and leaders of the New York Stock Exchange have crashed and burned. Develop a plan to convert some of that paper wealth into a tangible asset.
Have you thought about your future in these terms?
The Ownership Mentality
I was speaking to a friend about this principle that I call the ownership mentality. My first contract office furniture salesman job, opened the door to this principle for me. As long as I operated as an employee my sales were not that great. One day, I made what I believe to be a fatal mistake. I put in the wrong numbers on a measurement for a bank of cubicles. I was off by five inches> It does not seem like a lot, but these cubicles would not fit in the designated space This was a big problem.
When I discovered the mistake, I went back to the customer and told her what I had done. I thought I was going to be fired, and I knew that I was getting fired. She called her boss, and he was happy. After he had signed off on the contract, he wanted to go in another direction and my error presented an opportunity to do just that.
He thought the deal had gone too far. But taking an ownership mentality, I did not lose the contract, and they gave me a very glowing referral. This moment changed my sales career. I became exceptionally blunt with customers. My sales climbed and my confidence level increased. That is a philosophy that I employ to this very day and one of the reasons I give it to you straight and unvarnished in my YouTube videos.
When you have an ownership mentality, you see the world very differently than someone who has the consumer mentality. When you are in possession of the ownership mentality, you think everything is your fault. When you take such a high level of responsibility in your life, you grant yourself tremendous power. You believe that you can create things. You believe that you can change and shape the world. Your mindset is so focused on the things that you can do; your failures do not impede your progress.
You look at life differently; you enjoy the experiences whether they’re good or bad. As an owner, you own your life and all aspects of that life. Most people do not want this level of responsibility. When things go bad, and they will; the easiest way to not feel bad about yourself is to say that is not your fault. If you outsource blame, you will never reach your full potential thinking like this. When it is not your fault, the hard work of deep introspection, personal improvement and progression from accepting your defeats and learning from those experiences will never visit your zip code.
This mental presence is so powerful that you can walk into a room and say nothing and people will know something is special about you.
Owners walk differently than consumers. One of the greatest Jedi Mind tricks in the 21st century is that the consumer is in charge. If you look at the marketing and how that presses on emotional trigger points, frequently the consumer is manipulated from birth.
When I was in the storage auction business, I routinely found things in units that were of no to little value. Due to extremely clever and scientifically-based marketing, this stuff sold by the millions. Look at your life and look at the things that are in it. Who is in charge? You are buying stuff you do not need nor want! When you are the owner or producer you are in charge. The reason is very succinct; you take the biggest risks.
The way universal law works is that those who create the most energy reap the most returns. Massive output, massive return. Typically we think in a linear fashion that if you put out a product that your return will be cash or large sales. Sometimes your return is other forms of wealth, such as recognition, favors, and social goodwill. The list could go on for days. Focus on developing the ownership mentality today.